Our Team

Nout Boctor-Smith

Nout is a B2B email and growth marketing expert. She most recently led lifecycle marketing at LaunchDarkly, where she managed a team responsible for email marketing, webinars, and integrated campaigns. Nout previously scaled lifecycle marketing at GitLab and managed the global email marketing processes for Red Hat. A marketing uber-nerd with 14+ years of marketing experience, Nout is always on the cusp of what’s next. Little did she know that the HTML knowledge she picked up back in 1997 would come in handy in email marketing, where the code is still stuck in the 90s. Nout is an accomplished collector of vintage Pyrex (which often serves as her Zoom background). She is also an enthusiastic thrifter and loving (if frustrated) cat mom of 4.

Managing Partner - Activation

Tools: Marketo, Eloqua, Salesforce, Hubspot, HTML/CSS, Litmus, Asana, Slack

Hillary Weeks

Hillary is a copywriter, lifecycle marketing expert, and Korean food obsessive. She also creates campaign strategies and optimizations and builds email automations for SaaS startups. Most recently, she worked as a campaign manager at LaunchDarkly, where she developed and wrote a 15-email full-funnel nurture sequence that was responsible for over seven figures in revenue.

Hillary likes to think her copy brings all the nerds to the yard, but it helps to have an awesome product or service to promote. You can find her glued to her computer, obsessively researching the voice of customer, or enjoying a cozy night in with a bad 80s movie.

Managing Partner - Engagement

Sarah Harvey

Sarah grew up in Marketing Operations with a penchant for teaching others how to use the tools in creative ways. While she can still build, analyze, and deploy, she’d rather have the opportunity to flex her puns to help you educate your team or organize your projects into tasks.

Communications

Chris Baun

Chris has over 8 years of hands-on experience in marketing operations and automation. His expertise lies in leveraging technology to enhance efficiency, improve customer experiences and boost ROI.

Marketing Operations

Tools: Marketo, HubSpot, Pardot, Marketing Cloud, Klaviyo, Bloomreach

Certifications: HubSpot, Marketo

Beth Peterson

Beth has spent the last eight years building Revenue Operations practices for B2B companies. She enjoys helping clients design and implement strategies that positively impact the end-to-end customer experience. She hates when teams work in silos and will prove you’ll have more success (and fun) when marketing, sales and customer success work together to engage customers.

Revenue Operations

Tools: SFDC, Marketo, HubSpot, ZoomInfo

Erin Andress

Demand Generation & Lead Generation

Erin has been managing paid search and paid social campaigns for over 11 years. She’s worked in campaign execution, tracking, reporting and strategy across nearly all verticals in both B2B and B2C spaces. In her down time she has a lot of hobbies, including pickleball, disc golf, rock climbing, weight lifting, backpacking and mountain biking. She’s often joined on calls by her feline co-worker Max.

Tools: Google Ads, Microsoft/Bing Ads, Google Analytics, Google Tag Manager, Google My Business, Capterra/GetApp/Software Advice, CallRail, Call Tracking Metrics, Looker Studio

Certifications: Google Ads, Microsoft/Bing Ads, Google Analytics

Rachel Eaton

Rachel has spent over a decade in product management working with software development teams to create simple, beautiful software. She most recently served as the Director of Product and Engineering for Corevist, an ecommerce startup, and she honed her marketing and Salesforce chops during her tenure as Marketing Operations Product Owner at Red Hat. When she’s not working, she’s applying her design skills to other areas of her life or spending time with her son, Archie (a Bernedoodle puppy), and her husband, Kevin.

Web Design and Automation

Tools: Squarespace, Webflow, Wix, WordPress, Asana, Jira, Salesforce, Google Analytics, Google Tag Manager, Canva, Figma, Zapier

Certifications: Scrum Alliance A-CSPO, CSPO, and CSM, Pragmatic Certified Product Manager, Google Analytics Certified, AWS Certified Cloud Practitioner