8 Steps to Create a Badass B2B Lifecycle Marketing Plan

Lifecycle marketing isn't just for B2C companies. B2B orgs can also benefit from frameworks to create value-first marketing initiatives that span the entire prospect and customer funnel. Watch the below presentation to learn the 8-step process that you can use today to create user-centric lifecycle marketing programs for your business. You'll impress your boss by implementing a scalable, repeatable process that delivers predictable results--better lead quality, less waste, more efficiency, increased opportunity velocity, and more revenue.

This recording is from the February 8, 2024 Raleigh Salesforce Marketing Cloud User Group presentation.